Alicia is a 22 year old from Slovenia. She is currently based in Ljubljana where she is finishing her studies at Faculty of Design in visual communications. 

She started her blog Alicia S. in 2014 after popular demand of sharing her outfit details. She began with simple ootd shots in her room and later on started collaborating with local photographers. 

In 2017 she relaunched her blog under the name aliciasimonic.com, started posting regularly and collaborating with brands. Focusing on fashion first and expanding to beauty, lifestyle and travel later, helped her grow her online following and gain more recognition in her home country. 


Her unique style and aesthetics when it comes to photography is what makes this blog special. She creates a visually pleasing experience using clothes, accessories and other items. Most of the photos taken are her own although she sometimes collaborates with photographers for special projects.